Send money mobile app
Personas
Journey map
Wireframes
Color variations
Send money flow
Messaging system
Send money page
Filter
Iconography
Company
Western Union is a global leader in cross-border, cross-currency money transfer services. Through its digital channels, Western Union helps people and businesses move money to more than 500,000 agent locations in over 200 countries and territories, and in more than 130 currencies.
Project background
I worked over a year redesigning the WU mobile app experience for the United States market. In 2016, the mobile app had 700K monthly transactions and over 3M new downloads.
My role
UX lead
Brainstorming
User flows
Visual design (UI/Iconography)
Goals & Challenges
Not only was the mobile app dated visually but its implementation was as well. Redesigning the mobile app experience was a slow process due to legacy systems with limited scalability.
Solution
It clearly needed a fresh new look and usability improvements in the key steps of the flow.
I proposed different colors and a new iconography, and I optimized the information hierarchy to keep it clean, clear and simple.
Conclusion
2017 results summary:
Returning customers 2.1M
New customers 3.7M
New registration 6.5M
Transaction conversion grew from 47% to 58%
1.2 M transactions a month
