Resume
Juan D. Botero
Product designer
I’m a digital product designer with extensive experience working for large and small organizations in the Silicon Valley.I have performed all the phases of the UX lifecycle, from research to elegant interaction design, Motion Design, and specifications. Over the last 18 years, I have worked in the advertising, Fin-Tech, and e-commerce industries and delivered dozens of successful UX projects for a global audience.
Key proficiencies include: Mobile & web product design, design systems, user experience best practices, user interface & motion design, interaction design, visual communication, wireframing, customer journey maps, competitive analysis, prototyping, usability testing, storyboarding, design documentation/specifications.
Design Tools: Figma, Sketch, Abstract, Adobe (XD, Photoshop, Illustrator, After Effects).
Web Development: HTML, CSS.
Other tools: Jira, Trello, WordPress
Experience
Senior Product Designer | Design System Lead
Albertsons Companies – San Francisco, CA
January 2021 – Present
- Lead and execute Albertsons component library and usage guidelines.
- Created flexible components to address a wide variety of use cases.
- Lead motion design for the design system and define animation principles that best suit Albertsons’ digital products.
- Designed all components with accessibility best practices in mind.
Senior Product Designer
Western Union Digital – San Francisco, CA
September 2014 – January 2021
- Lead global websites and mobile apps experience for the North and South American,
European, Asian and African regions to ensure localized design matches regional audiences needs and regulations. - Use qualitative and quantitative data to solve complex UX problems, better understand our customers and develop visual designs that earn customer loyalty and increase conversion rates.
- Work in close collaboration with business owners, product, research, web development, and database administrator teams from brainstorming, design and high-fidelity mockups to final design iterations and implementation.
- Lead motion design for Western Union design system defining and producing animation principles that best suit our digital products.
- Develop interactive prototypes for usability testing to validate design while meeting customer’s expectations and business goals.
- Lead responsive designs for wu.com while mentoring junior designers to create information architecture and user flows that the team used to identify customer pain points and develop final design.
- Previously led native mobile app designs (wireframes, user flows, concept sketches, and visual design).
Interactive Designer
Pacific Digital Image – San Francisco, CA
December 2009 – August 2014
- Designed interactions, information architecture and graphic arts for digital products.
- Implemented front end code for a wide range of interactive communication products
including internet sites, touch screen applications, and interactive kiosks. - Developed online animated ads and promo spots
Interactive Designer
Freelance.
August 2008 – November 2009
- Designed interactions, information architecture, graphic arts and image optimization for websites and videogames.
- Developed online animated ads and promo spots.
Interactive Designer
PlayFirst, Inc. – San Francisco, CA
January 2007 – July 2008
- Designed interactions, graphic arts for playfirst.com and other microsites.
- Developed online animated flash ads and promo spots for games.
- Designed additional marketing collateral for company events.
Education
Master of Fine Arts (M.F.A.,) Web Design & New Media
Academy of Art University – San Francisco, CA
Bachelor of Arts (B.A.,) Graphic Design
Universidad Pontificia Bolivariana – Medellin, Colombia
Enrichment Programs
Typography conference. TypeCon – San Francisco, CA
Photography / Lighting. Academia Cultural Yurupary – Medellin, Colombia
Languages
Spanish – Native
English – Full professional proficiency
Additional Interests
Running, Biking, Photography, International travel