About me

I’m a digital product designer with extensive experience in both large and small organizations across Silicon Valley. For the past 4.5 years, I’ve led the design system at a fast-paced company, driving consistency and scalability across products. I’ve mentored a UX team of 40 designers, supporting them in adopting and effectively using the component library while guiding UX strategy and visual design. My work has improved design efficiency, enabled cross-functional alignment, and enhanced the overall user experience. With 20 years of experience in e-commerce, fintech, and advertising, I’ve delivered dozens of successful UX projects for global audiences, covering all phases of the UX lifecycle, from research and interaction design to motion design and detailed specifications.

I am passionate about design that leads to friendlier user experiences. And, to me, it all begins with smart, functional applications that are both human and intuitive.